Starting Up is a collection of thoughts on startups, marketing, and entrepreneurship in general. Basically I write about things that interest me.
My name is Darren Negraeff and I’m the Marketing Director for Zafin, provider of pricing and product lifecycle management solutions for banks. I work out of our corporate headquarters in Vancouver, but we have 13 offices located around the world in order to better serve our clients. We are a small company with an outsized global reach, impacting tens of millions of end users around the globe, and hundreds of millions transactions a day.