About Starting Up

Starting Up is a collection of thoughts on startups, marketing, and entrepreneurship in general. Basically I write about things that interest me.

My name is Darren Negraeff and I’m the Marketing Director for Zafin, provider of pricing and product lifecycle management solutions for banks. I work out of our corporate headquarters in Vancouver, but we have 13 offices located around the world in order to better serve our clients. We are a small company with an outsized global reach, impacting tens of millions of end users around the globe, and hundreds of millions transactions a day.

email: darren(dot)negraeff(at)gmail(dot)com

twitter: @DarrenNegraeff



  1. Bernice
    Sep 16, 2008 @ 18:56:01

    hey darren,
    nice site. i’m glad someone else went with wordpress.

    i’m also interested in behavioural stuff… specifically with behavioural marketing and how marketers can influence a whole generation to do things differently… this is what i think environmental marketing should be all about (and what i wrote about for my BASD 504 paper).

    anyway, i realize that you are the friend i’ve met at least a few times out for drinks here and there. chat with you soon.

  2. Naiddismatrom
    Feb 05, 2010 @ 17:57:16

    Unadulterated words, some unadulterated words dude. Thanx for makin my day.

  3. Colin McAllister
    Mar 01, 2010 @ 05:32:22

    Interesting blend of concepts – have you thought about conducting research to examine the correlation between varying psychographic, demographics and the socio economic factors and how they impact one’s propsensity to leverage web 2.0 technologies …. this would be fascinating to understand and serve as a powerful marketing tool … much profiling work has been done but this is the surface level … understanding what people are really thinking as it relates to these decisions would be more interesting – a small weekend project – as we will be launching SOHOspot.com very soon – this may be an opportune time to see how it happens from the ground up …

    Darren be sure to “get your spot now” at SOHOspot.com – after all it was in part as a result of your survey that we were able to hone in on our target market

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