Two articles I read recently, here at MicroPersuastion blog and here at BusinessWeek, led me to conclude as much. In the first case, though I have hardly used their products, I think of Apple as a company with good customer service, so it was somewhat surprising to read that they might have a few things(…)
This article from eMarketer shows that social networking usage has nearly doubled in the last two years. As a relative newcomer to social networking, it is easy to see some of the great things about it: it is easy to reconnect with old friends, share events and photos and simply stay more connected. I wonder(…)
As the full title suggests, Click is full of fascinating facts about our collective web browsing behaviour. It poses problems for marketing managers that puzzle the mind and provides solutions that make sense only after the fact – in a way, this book is like Paco Underhill’s Why We Buy – but of course for the(…)
They are trying to be adults but they are kids. They are talking about ignoring fashion – they are anti-fashion, yet they speak of loving Europe in the summer because you can simply don your Lululemons and head out into the street. We stare at them and listen. They are like a different species –(…)
As I am currently taking a graduate business degree, most of what I want to write about these days concerns economics – or rather, human behaviour. For example, I am constantly confounded by what I learn in marketing. Although the discipline is full of buzz words and applications of strategy, it all really boils down(…)
In medias res… I’ve turned that phrase over and over in my head, and it seems to say what I want this blog to be about: into the middle of things. Let’s not worry about how we get wherever it is we are going, let’s just get moving already. Entries will be short shorter than(…)