Posts Tagged customer development
1. Getting customers to try a product that hasn’t launched yet
is harder than you think is exactly as hard as it sounds.
2. Create value now in order to reap rewards later.
This one is obvious, and should have been even more obvious to someone who considers himself a pretty good gardener, and yet because it feels like a race (as you approach the launch date) you always expect results to come in all the time. But like the seeds you set below the surface, sometimes it seems like nothing is happening at all. If you ignore the seeds you may never see the shoots. Likewise, if you stop creating value (because you haven’t seen any results), you will probably never see any positive results.
Similar to what I’ve learned using social media, there is no easy way to build a following. It is (in some ways) hard work and success is hard won. You only get to where you’re going by having faith that what you’re doing is the right thing to build an audience.
3. Make goals every day.
How do you stay productive? Do you have a system?
4. Create traditions.
What are your traditions?
5. Celebrate your wins, no matter how small.
These keep you going.
A big shout out to Darryl Ohrt of Brand Flakes for Breakfast fame and Bill Green of Make the Logo Bigger – I believe you both put me in touch with the awesome stock photos I have been digging via Awkward Stock Photos.
My search for a new position is, happily, over. I’m very excited to be working at a startup called OpenCal as the Director of Marketing and Sales. I’ll be working on a daily basis with the founders (who have a great eye for design) in an apartment-turned-office. OpenCal is an online booking solution for service-based businesses. From what I’ve seen of it so far, it’s super slick and will be a great addition to many businesses such as massage therapy clinics and beauty salons. Anyway, I’m sure I’ll be writing more about it in the future.
It’s all very exciting. We’re about (fingers crossed) 6 weeks away from launch at which point I will hopefully have helped to set us up for success. For now it’s all about getting beta customers trying out the product and gathering their feedback to make it even better. More than that it’s about getting people talking about it on and offline. I’ve never been in a position to help take a product from zero users to wherever we get, but it’s an exciting time for me. Hopefully Steve Blank’s The Four Steps to the Epiphanydoesn’t fail me. Very very happy I had the foresight to take a class called The Customer Development Process back in the MBA (thanks Iain!)
Update: in the meantime, if you’re interested in the product, please take a sneak peak and sign up for more information!