Posts Tagged steve blank

New job!

Posted by Darren in Marketing on July 5, 2010

My search for a new position is, happily, over. I’m very excited to be working at a startup called OpenCal as the Director of Marketing and Sales. I’ll be working on a daily basis with the founders (who have a great eye for design) in an apartment-turned-office. OpenCal is an online booking solution for service-based businesses. From what I’ve seen of it so far, it’s super slick and will be a great addition to many businesses such as massage therapy clinics and beauty salons. Anyway, I’m sure I’ll be writing more about it in the future.

It’s all very exciting. We’re about (fingers crossed) 6 weeks away from launch at which point I will hopefully have helped to set us up for success. For now it’s all about getting beta customers trying out the product and gathering their feedback to make it even better. More than that it’s about getting people talking about it on and offline. I’ve never been in a position to help take a product from zero users to wherever we get, but it’s an exciting time for me. Hopefully Steve Blank’s The Four Steps to the Epiphanydoesn’t fail me. Very very happy I had the foresight to take a class called The Customer Development Process back in the MBA (thanks Iain!)

Update: in the meantime, if you’re interested in the product, please take a sneak peak and sign up for more information!

, , , ,

No Comments

  • About me

    My name is Darren Negraeff - I'm the Marketing Director for Zafin Labs - we create pricing and billing innovations for banks and financial institutions. When I'm not at work you can find me throwing a disc for my dog Sally or staring in wonder at my tomato plants. Or poring over a book - I love to read. These days I read mostly non-fiction, but I have an extensive library of fiction as well.

    I'm interested in theory of the mind and cognitive science, how ideas spread through society, behavioural economics, advertising, internet marketing, and the rise of microcredit. I will try to keep to these topics, though wandering is inevitable.

    Find me at:

    email: darren(dot)negraeff(at)gmail(dot)com

    twitter: @DarrenNegraeff

    My LinkedIn profile

  • Recommended Reading

newsletter software