Twitter

The truth about twitter

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” ~ David Sarnoff’s associates in response to his urgings for investment in radio, 1920s Maybe this title could be less provocative, but it answers to what I want to write about, which is how I(…)

TED Talks

This post has been a long time a brewin’.  In aniticipation I created a little ‘Great TED Talks’ sidebar over there which will have a rotating (and growing) list of some of my favourites. First, what does TED stand for?  What’s it all about? TED stands for Technology, Entertainment, Design. It started out (in 1984)(…)

Understanding twitter

A couple of blog posts/articles I’ve been reading over have articulated more or less what I have been thinking about twitter lately.  I haven’t really used the service yet, but I’ve been ‘shadow following’ (for lack of a better term) several marketing type people and other friends in my area to try to better understand(…)

What we learned: How a few companies are successfully using the Groundswell Framework, and what exactly it is that they are doing.

Listening – companies must listen to what customers are saying to gain better understanding – Starbucks: My Starbucks Idea (www.mystarbucksidea.com) – a place where registered users can provide ideas, feedback, and talk to each other about the drinks, the food, whatever; Starbucks also monitors twitter feeds and responds directly to customer complaints or questions. -(…)

What we learned: insights from our digital branding project

Easy Lesson 1: Know why you are doing it and how it will enhance the user experience. Companies and brands use a wide variety of social media and networking tools such as twitter, facebook, and blogs; not all companies should do this. A Seth Godin witticism elaborates: sundae toppings are great, so long as they(…)

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