To begin is to begin again


In medias res…

I’ve turned that phrase over and over in my head, and it seems to say what I want this blog to be about: into the middle of things. Let’s not worry about how we get wherever it is we are going, let’s just get moving already. Entries will be short shorter than they used to be and to the point maybe not as wandering; in the past, I preferred the sound of words and eloquent phrasing – sometimes at the expense of meaning. I hope that this hiatus from writing will change all that.

Probably, it won’t.

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  • About me

    My name is Darren Negraeff - I'm the Marketing Director for Zafin Labs - we create pricing and billing innovations for banks and financial institutions. When I'm not at work you can find me throwing a disc for my dog Sally or staring in wonder at my tomato plants. Or poring over a book - I love to read. These days I read mostly non-fiction, but I have an extensive library of fiction as well.

    I'm interested in theory of the mind and cognitive science, how ideas spread through society, behavioural economics, advertising, internet marketing, and the rise of microcredit. I will try to keep to these topics, though wandering is inevitable.

    Find me at:

    email: darren(dot)negraeff(at)gmail(dot)com

    twitter: @DarrenNegraeff

    My LinkedIn profile

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